What is SEO (Search Engine Optimization)?

SEO stands for "Search Engine Optimization." It encompasses technical and content-based efforts to make websites rank higher in search engines like Google, Bing, and Yandex. Its main goal is to make it easier for users to find the information they are looking for while increasing your site's organic traffic.

Why is SEO Important?

Increases organic visitor traffic.
Strengthens brand awareness.
Provides a high conversion rate with low cost.
Gives a competitive advantage.

How to Do SEO? (A to Z 2025 Updated Methods)

1. Keyword Research

Find high-volume keywords suitable for your business.
Use tools like Google Keyword Planner, Ahrefs.
Focus on long-tail keywords.

2. On-Page SEO

Titles: Use accurate titles containing the keyword.
Meta Descriptions: Add compelling texts that summarize the page content.
URL Structure: Create short, meaningful URLs containing keywords.
Links: Do internal linking. For example, be sure to check out our article How to Do SEO and What to Pay Attention To?.

3. Off-Page SEO

Get high-quality backlinks.
Make social media shares.
Leave comments on blogs, participate in forums.

4. Technical SEO

Create a Sitemap and submit it to search engines.
Edit the Robots.txt file.
Optimize site speed (use CDN, compress images).
Use an SSL certificate (HTTPS).
Ensure mobile compatibility.

5. Sitemap and Robots.txt Usage

Use XML format for Sitemap.
Guide bots with a simple robots.txt file.
You can use htaccess generator and robots.txt generator for helper tools.

6. Google Search Console Setup

Add your website.
Verify domain name.
Submit Sitemap.

7. Bing Webmaster Tools and Yandex Metrica

Register your site with Bing Webmaster Tools and submit a sitemap.
Track user behavior with Yandex Metrica.

8. Data Tracking with Google Analytics

Open a Google Analytics account.
Create a property and add the tracking code to your site.

9. Visual Optimization

Convert images to WebP format.
- Click to convert from JPEG to WebP.
- Click to convert from PNG to WebP.

10. Hosting Selection and Performance

Choose a fast hosting.

Frequently Asked Questions (FAQ)

How Long Does It Take for SEO to Show Effect?

The effects of SEO efforts usually start to appear within 3 to 6 months.

Can I Do SEO Myself?

Yes, you can start your SEO efforts by following the steps outlined in this guide.

Why are Backlinks Important?

Backlinks allow your site to be referenced by other sites and increase search engines' trust in you.

Conclusion

SEO is a process that requires patience and stability. With a well-structured SEO strategy, you can improve your rankings and increase the success of your site. For more information, be sure to check out our article How to Do SEO and What to Pay Attention To?.