Meta, WhatsApp, Facebook, and Instagram's Use of Data for Artificial Intelligence: What Does It Mean and How to Object?

Recently, Meta (formerly Facebook Inc.) announced that it will use user data on its platforms, Facebook, Instagram, and WhatsApp, to develop artificial intelligence technologies. This decision has been met with great reaction, especially among users who are sensitive about privacy. In this article, we will discuss in detail what Meta's new practice means, what data is collected, the status of WhatsApp, and most importantly, how you can object.

What is Meta's New Data Usage Policy?

Meta announced that it will use users' data on Facebook and Instagram to train artificial intelligence systems. This data includes content such as general posts, post descriptions, public images, and texts.

The aim is to create more advanced, human-like artificial intelligence models and use these models in the services offered by Meta (e.g., Meta AI). However, since this will be done without the explicit consent of users, it has led to various discussions in Europe and Turkey.

Where Does WhatsApp Stand in This?

Since WhatsApp uses end-to-end encryption technology, message content cannot be read by Meta and cannot be used for artificial intelligence training. Also, your location information, contact list, or private messages are not evaluated within the scope of Meta's AI training.

However, your profile information, status updates, and similar metadata (e.g., last seen) that you share on WhatsApp may fall within this scope. Therefore, caution should be exercised for this platform as well.

You Have the Right to Object

Under European Union laws and the Personal Data Protection Law (KVKK), users have the right to object to the processing of their personal data. For this reason, Meta makes it possible for users to provide feedback via an objection form before giving consent to data usage. The objection process is quite simple and can be completed in a few minutes.

Objection Forms for Facebook and Instagram

You can object to the use of your data in artificial intelligence training on Facebook and Instagram via the links below:

Objection Form for Facebook: https://www.facebook.com/help/contact/1266025207620918
Objection Form for Instagram: https://help.instagram.com/contact/233964459562201

Steps to Object

Open the relevant form from the links above.
Enter the email address associated with your account and your request.
Submit the form and then wait for the confirmation email.
Take control of all your linked accounts from the Accounts Center.

Since Facebook and Instagram usually operate through the same accounts center, an objection you make to one may also cover the other. However, it is recommended that you fill out both forms separately.

Conclusion: Take Ownership of Your Data

The advancements of technology companies in the field of artificial intelligence have further increased the value of user data. Therefore, to protect your data privacy, you should closely monitor such changes and exercise your right to object when necessary.

The reactions following Meta's decision show that users are now behaving more consciously in the digital world. Remember, your data is under your control.