Knowledge Base

As one of the most effective methods of internet advertising, Google Ads is an indispensable promotional platform for both small businesses and large brands. When configured correctly, it provides high conversion rates, effective visibility, and brand awareness. In this article, we explain all the steps of advertising on Google in a clear, detailed, and sector-specific manner.

What is Google Ads?

Google Ads (formerly AdWords) is a digital advertising platform where you can display ads on Google search results, YouTube, Gmail, and millions of partner sites.

Ad types:

• Search Network Ads (appear in Google search results)

• Display Network Ads (displayed as banners on websites)

• Video Ads (YouTube)

• App Promotion Ads

• Shopping Ads (for e-commerce)

️ Google Advertising Steps (From Start to Launch)

1. Create a Google Ads Account

• Go to https://ads.google.com.

• Sign in with your Google account.

• Select the campaign type with the "Define your goal" step (sales, leads, website traffic, brand awareness, etc.)

2. Choose a Campaign Type

• Search Network: Ideal for reaching people searching for services and products.

• Display Network: For brand visibility.

• YouTube Ads: Reaching a wide audience with video content.

• Shopping Ads: E-commerce product showcasing.

3. Define Target Audience

• Location (country, city, region, radius)

• Language

• Device type (mobile, desktop, tablet)

• Demographics (age, gender, parental status)

• Interests and behaviors

• Custom audiences (remarketing, lookalike, etc.)

4. Keyword Planning

• Find high-volume, low-competition keywords with the Google Keyword Planner tool.

• Control keywords with "broad match", "phrase match", and "exact match".

5. Ad Text and Extensions

• The title, description, and URL section should be eye-catching and understandable.

• Ad extensions: Features such as sitelinks, call extensions, phone number, location information.

6. Budget and Bid Settings

• Daily budget and maximum cost-per-click (CPC) are determined.

• Automated bidding (managed by Google) or manual bidding (under your control).

7. Tracking and Publishing

• Google Analytics and Conversion Tracking should be set up.

• Ads enter the approval process and are published after compliance.

Advanced Settings for Mobile and Phone Calls

• You can create a special campaign for phone call ads.

• "Call only" campaign + "phone extension" is selected.

• You can give increased bids specifically for mobile devices.

• Advanced mode: Rules such as activity at certain times of the day, display only on mobile can be defined.

Google Advertising Strategies by Sector

Cost Per Click (CPC) Estimates – Turkey 2025

Note: CPC may vary depending on competition, quality score, keyword selection, and targeting.

Performance Tracking and Optimization

• A/B tests should be done with title, description, and visual tests.

• Conversion rate should be monitored (form filling, purchasing, clicking).

• CPC can be reduced by increasing the quality score.

• Negative keywords should be entered (e.g., "free", "download", etc.).

Conclusion: Recommendations for Successful Google Advertising

• Set a clear goal (sales, calls, clicks).

• Do detailed keyword planning.

• Do not neglect conversion tracking.

• Segment ads (mobile/desktop).

• Weekly analysis and optimization are essential.