A corporate website is the face of the company in the digital world. A well-designed and optimized site both increases brand credibility and facilitates customer acquisition. So, what should an ideal corporate website be like? How should SEO be applied? What should be paid attention to, and what should definitely be avoided? I am detailing it step by step below.

1. Basic Features of a Corporate Website

Professional Logo: A high-quality and simple logo is the foundation of corporate identity. It should be used in high resolution on the site.
Mobile Compatibility (Responsive Design): It should be displayed seamlessly on all devices. It should pass the Google Mobile-Friendly test.
Fast Loading: Pages that open in under 3 seconds should be targeted. Image sizes should be reduced for optimization.
Corporate Colors and Theme: Color palettes that are loyal to brand colors and do not strain the eyes should be used.
Mail Forms and Ease of Communication: There should be a simple but effective form that allows visitors to easily contact you.
SSL Certificate: The HTTPS protocol should be used for security.

2. How to Create an SEO-Friendly Corporate Site?

Keyword Analysis: Keywords suitable for the sector and service areas should be determined.
Meta Title and Meta Description: Each page should have a unique and descriptive title and description.
URL Structure: Short, understandable, and keyword-containing URLs should be used. Example: siteadi.com/hizmetlerimiz
Sitemap (Sitemap.xml): There should be a sitemap covering all pages and reported to search engines.
Robots.txt File: It should specify which pages search engines should crawl.
Heading Tags (H1, H2, H3): There should be a correct and logical heading structure. There should be only one H1 tag on the main page.
Image Optimization: ALT tags should be used for all images and their sizes should be optimized.
Internal Links: Pages within the site should be linked to each other in a logical way.
Backlink Work: Getting backlinks from quality and relevant sites strengthens SEO.

3. Must-Have Sections on a Corporate Site

Homepage: Short, effective, eye-catching introduction.
About Us Page: The company's history, mission, and vision.
Services Page: Detailed description of the services provided.
Contact Page: Map, address, phone, mail form.
Blog (Optional): Constantly updated articles for SEO.

4. Mistakes to Avoid in Corporate Site Design

Excessive Animated Elements: Simplicity should be preferred over show.
Redirecting Visitors with Automatic Links: It bothers the user.
Heavy Scripts and Plugins: It makes the site heavy and lowers the SEO score.
Hard-to-Find Contact Information: Visitors should not have difficulty contacting you.
Incorrectly Used Colors: Colors that do not match the brand identity should not be used.

5. Technical SEO and Speed Optimization

Lazy Load technology should be used.
CDN (such as Cloudflare) integration should be done.
Browser caching should be set up.
Gzip compression should be activated by the server.
HTML, CSS, and JS files should be minimized.

6. Website Tests

Google PageSpeed Insights scores 90+
Mobile-Friendly Test
Security test (SSL, malicious content control)

7. E-Mail and Domain Name Professionalism

Professional e-mail addresses such as [email protected] should be used.
Extensions such as Gmail, Hotmail damage the corporate impression.

Conclusion: For a corporate website to be successful, it is not enough for it to be aesthetically pleasing. Mobile compatibility, speed, security, SEO-friendly structure, and easy accessibility are essential. A well-planned site gives your company prestige in the digital world and opens doors to new customers.

By paying attention to these steps, you can have a successful corporate website!