Knowledge Base

What is Creativity Program Beta?

TikTok's Creativity Program Beta is a program that allows content creators to earn money by creating longer and higher quality videos. Unlike the standard TikTok Creator Fund, this program offers higher RPM (Revenue Per Mille) rates and more monetization opportunities. Basically, it aims to generate more revenue by creating more creative and engaging content.

Key Points:

• Higher RPM rates
• Longer videos (longer than 1 minute)
• More monetization opportunities
• Focus on high-quality content

How Can I Join the Creativity Program Beta?

To join the Creativity Program Beta, you must meet certain criteria. These criteria are generally related to age, follower count, and account health. Here's how you can join step by step:

1. Check Eligibility Criteria:
   • You must be at least 18 years old.
   • You must have at least 10,000 followers.
   • You must have published at least 3 videos in the last 30 days.
   • You must comply with TikTok Community Guidelines and Terms of Service.
2. Application Process:
   • Go to your Profile page in the TikTok app.
   • Open the Menu by clicking the three lines in the upper right corner.
   • Click on "Creator Tools".
   • If you are eligible, you will see the "Creativity Program Beta" option.
   • Follow the on-screen instructions to complete your application.
3. Approval of the Application:
   • After your application is reviewed, you will be notified by TikTok.
   • If approved, you can start using the program's features.

Real-Life Example: For example, a TikTok user named @gezgin_gurme creates travel and food content. While initially earning income from the standard Creator Fund, after joining the Creativity Program Beta, they significantly increased their income by publishing longer and more detailed recipe videos. This shows the program's value for high-quality and long content.

How Do I Earn Money with the Creativity Program Beta?

The main way to earn money with the Creativity Program Beta is through advertising revenue. TikTok shares the revenue it earns from ads shown in your videos with you. Your income varies depending on the number of views your video receives, engagement rate, and the demographic characteristics of the target audience.

Monetization Methods:

• Ad Revenue: Income earned from ads displayed on your videos.
• Brand Collaborations: Opportunities to collaborate with brands by gaining more visibility through the program.
• Live Streams: Donations from viewers during live streams (TikTok Live Gifts).

How is RPM (Revenue Per Mille) Calculated?

RPM is the estimated revenue you earn for every 1000 views of your video. RPM varies depending on factors such as the amount advertisers pay, your video's target audience, and engagement rate. To increase RPM, it is important to create high-quality, engaging content that appeals to your target audience.

Example RPM Calculation:

Let's say a video of yours received 100,000 views and your RPM is $2. In this case, the revenue you will earn from your video is calculated as follows:

Revenue = (Number of Views / 1000) * RPM
Revenue = (100,000 / 1000) * 2
Revenue = $200

Case Study: A user named @teknoloji_tutkunu publishes technology review videos. After joining the Creativity Program Beta, they managed to increase their RPM by creating longer and more detailed review videos. Initially having an RPM of $1, they increased their RPM to $3 by improving content quality.

What Types of Content Are Suitable for the Creativity Program Beta?

The Creativity Program Beta encourages creativity and originality. However, some content types perform better than others. Here are some examples:

• Educational Content: Tutorial videos, tips, tricks, and informative content.
• Entertaining Content: Funny skits, dance videos, challenges, and parodies.
• Travel and Lifestyle Content: Travel vlogs, recipes, fashion and beauty tips.
• Arts and Crafts Content: Painting, sculpture, crafts, and DIY (Do It Yourself) projects.
• Gaming Content: Game reviews, game streams, and game tactics.

Things to Consider When Creating Content:

• Be Original: Do not copy or republish other people's content.
• Be High Quality: Use good lighting, clear audio, and regular video editing.
• Be Engaging: Create content that will grab viewers' attention and engage them with your video.
• Know Your Target Audience: Create content that is relevant to your target audience's interests and preferences.
• Follow TikTok Community Guidelines: Do not post violence, hate speech, or other inappropriate content.

Visual Description: The diagram below shows the key elements of a successful TikTok video:

[Textual Description: The schema includes four main elements under the title "Successful TikTok Video": 1) Authenticity, 2) High Quality, 3) Engagement, 4) Target Audience Suitability. Each element is supported by relevant sub-elements. For example, under the "High Quality" element, there are "Good Lighting", "Clear Sound", and "Neat Video Editing" sub-elements.]

Tips for Success in the Creativity Program Beta

To succeed in the Creativity Program Beta, you need to consistently produce content, engage with your target audience, and understand TikTok algorithms. Here are some tips:

• Publish Content Regularly: Create a specific publishing schedule and stick to it.
• Engage: Respond to comments, do live streams, and collaborate with other users.
• Use Hashtags Correctly: Use popular hashtags related to your videos.
• Monitor TikTok Analytics: Track the performance of your videos and analyze what type of content performs better.
• Follow Trends: Keep up with current trends on TikTok and create content that fits these trends.
• Promote on Other Social Media Platforms: Reach a wider audience by sharing your TikTok videos on your other social media accounts.

Step-by-Step Instructions:

1. Create a Content Calendar: Plan which videos you will publish and when by creating a weekly or monthly content calendar.
2. Do Hashtag Research: Identify popular and niche hashtags related to your videos.
3. Use Video Editing Tools: Edit your videos using TikTok's own editing tools or third-party applications such as CapCut, InShot.
4. Check Analytics Regularly: Monitor the performance of your videos using TikTok analytics and adjust your strategy accordingly.
5. Engage with the Community: Respond to comments, do live streams, and interact with other users.

Differences Between Creativity Program Beta and TikTok Creator Fund

Creativity Program Beta and TikTok Creator Fund are two different ways to make money on TikTok. Here are the main differences between these two programs:

Summary: The Creativity Program Beta offers higher RPM rates and greater monetization potential, while the TikTok Creator Fund has more flexible eligibility criteria but provides lower revenue. The Creativity Program Beta is more suitable for content creators who want to earn more revenue by creating high-quality and long content.

How are Earnings from the Creativity Program Beta Paid Out?

Earnings from the Creativity Program Beta are typically paid out via PayPal or bank transfer. To receive payments, you need to add a valid payment method to your TikTok account. Here's the payment process:

1. Adding a Payment Method:
   • Go to your Profile page in the TikTok app.
   • Open the Menu by clicking on the three lines in the top right corner.
   • Click on "Settings and privacy".
   • Click on "Balance".
   • Click on "Withdraw".
   • Add a valid payment method (PayPal or bank transfer).
2. Minimum Payment Threshold:
   • You need to reach the minimum payment threshold set by TikTok. This threshold is usually around $100.
3. Payment Process:
   • Once you reach the minimum payment threshold, TikTok automatically processes your payment.
   • The payment will be reflected in your account within a few days, depending on your chosen payment method.

Tax Information: The earnings you receive may be taxable. It is important to research local tax laws and fill out the necessary documents to fulfill your tax obligations.

Reasons for Removal from the Creativity Program Beta

Removal from the Creativity Program Beta is a serious issue for content creators. To avoid being removed from the program, you must comply with TikTok's Community Guidelines and Terms of Service, produce original content, and maintain the health of your account. Here are some of the reasons for removal from the program:

• Violating Community Guidelines: Posting violence, hate speech, sexual content, or other inappropriate content.
• Violating Terms of Service: Spamming, creating fake engagement, or engaging in other fraudulent activities.
• Posting Unoriginal Content: Copying or republishing content from others.
• Neglecting Account Health: Compromising the security of your account or engaging in malicious activities.
• Providing False Information: Providing false or misleading information during the application process or thereafter.

Prevention Tips:

• Read the TikTok Community Guidelines and Terms of Service Carefully: Adhering to these rules is vital for staying in the program.
• Produce Original and High-Quality Content: Use your own creativity instead of copying content from others.
• Ensure the Security of Your Account: Use a strong password and do not share your account with anyone.
• Pay Attention to TikTok's Warnings: Take warnings sent by TikTok seriously and make the necessary corrections.