Artificial intelligence (AI) has rapidly integrated into all aspects of life in recent years. However, choosing among these increasingly numerous AI tools is often complex. So, what does each AI tool do? Which one should be preferred for which area? In this article, we compare popular AI applications in detail, examining their performance in areas such as content generation, visual creation, data analysis, and SEO.

What is Artificial Intelligence? A Quick Reminder

Artificial intelligence refers to software systems that can make human-like decisions, learn, and improve themselves. It consists of sub-fields such as natural language processing (NLP), machine learning (ML), image processing, and recommendation systems.

AI tools have become available for SEO, content creation, customer service, code writing, analysis, and more.

Comparison of Popular AI Tools and Their Use Cases

Tool	Scope	Best For	SEO Compatibility	Difficulty Level
ChatGPT	General NLP	Content creation, chat	⭐⭐⭐⭐⭐	Low
Claude AI	NLP + long content	Long documents, emails	⭐⭐⭐⭐	Low
Gemini (Bard)	Google integrated	Search + analysis	⭐⭐⭐⭐	Low
Midjourney	Visual generation	Artistic illustrations	⭐	Medium
DALL·E	Visual generation	Web visuals	⭐⭐	Medium
Runway ML	Video processing	AI video editing	⭐⭐	High
Frase.io	Content SEO	Keyword research	⭐⭐⭐⭐⭐	Low
Jasper AI	Content creation	SEO articles	⭐⭐⭐⭐	Medium
SurferSEO	On-page analysis	Technical SEO	⭐⭐⭐⭐⭐	Medium
Copy.ai	Fast content	Product descriptions	⭐⭐⭐	Low

✍️ Content Creation: ChatGPT vs Jasper AI vs Copy.ai

ChatGPT is versatile, open to dialogue, and creative. However, you need to do the SEO optimization yourself.
Jasper AI works with templates and can recognize writing style. It is suitable for SEO texts.
Copy.ai is fast for short content. It is ideal for tasks such as product descriptions and advertising headlines.

SEO recommendation: After creating content with ChatGPT, optimize it with SurferSEO or Frase.io.

️ Visual Generation: Midjourney vs DALL·E

Midjourney is suitable for more creative, artistic works. It stands out aesthetically.
DALL·E is more suitable for web visuals and simple graphics. It offers quick solutions, especially in SEO visuals.

SEO recommendation: Save images with original names and use keywords in alt descriptions.

SEO-Compatible Content Planning: Frase vs SurferSEO

Frase.io creates keyword clusters, analyzes competitor content, and does content planning.
SurferSEO is strong in technical text editing, keyword density, and on-page alignment.

Recommendation: You can plan with Frase for blog posts and fine-tune with SurferSEO.

Data Analysis and Technical Applications: Google Bard (Gemini)

Gemini, integrated with Google's search engine data, is quite successful in areas such as SERP analysis, data extraction, and recommendation rankings.

Which keywords are trending in Google searches?
What titles are on the competitor's site?
How to give an answer suitable for snippets?

Gemini produces fast and up-to-date solutions for all these questions.

5 Strategic Criteria for Choosing the Right Artificial Intelligence

What is Your Purpose?
- Visual, text, or analysis?
What is Your Level of Technical Knowledge?
- Command line vs visual interface difference
Do You Have an SEO Priority?
- Will you use content + analysis tools integrated?
Who is Your Target Audience?
- Corporate, blog, e-commerce?
What is Your Budget?
- Many tools offer free plans, but they are limited.

Conclusion: Artificial Intelligence, When Used Correctly, Disrupts SEO

Artificial intelligence tools are like digital employees that appeal to different muscles. Instead of evaluating them all together, you need to choose the ones specific to the area you need and use them in depth.

With correct planning, you can both increase content quality and adapt to Google's ranking criteria much faster.