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GEO audit starts with bot access and covers content, entity, citation baseline, prompt scope, referral, and conversion measurement. A 90-day plan can be executed in three phases: technical foundation and baseline in the first 30 days, unique content and entity development in the next 30 days, and measurement, experimentation, and scaling in the last 30 days.
Turkey (Turkish)
Germany (German)
Worldwide (English)
Days 1–30 → access, baseline, entity
Days 31–60 → original evidence, content gaps
Days 61–90 → compare, referral, experiments
Case study needs controls and limitations
No case result is a universal guaranteeGEO audit starts with bot access and covers content, entity, citation baseline, prompt scope, referral, and conversion measurement. A 90-day plan can be executed in three phases: technical foundation and baseline in the first 30 days, unique content and entity development in the next 30 days, and measurement, experimentation, and scaling in the last 30 days.
Record brand, query, platform, source URL and measurement date in standard format.
Check robots, WAF, canonical, index, structured data and HTTP responses.
Do not interpret mention, citation, impression, referral and conversion values as the same metric.
Verify which hypothesis works with baseline, changelog, and remeasurement.
Do not present case results as guaranteed for all industries.
Meaning: Visibility before work is unmeasured.
Possible cause: Fast application pressure.
Meaning: Robots and WAF policy undocumented.
Possible cause: Scattered security settings.
Meaning: The brand, product, address, or author information is conflicting across different sources.
Possible cause: I do not have a central data agreement.
Meaning: Which content formats are cited as unknown?
Possible cause: Single site access denied.
Meaning: The outcome cannot be evaluated from which change it came.
Possible cause: Control period and change log are not available.
Meaning: Accuracy, clicks, and conversions are being ignored.
Possible cause: Narrow definition of success.
Meaning: Thousands of content are being generated without being verified for its effectiveness.
Possible cause: Pilot deney yok.
Meaning: First strategy loop finished.
Possible cause: Experiment and measurement process.
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printf '%s\n' 'index status' 'robots/WAF' 'canonical' 'schema/entity' 'AI bot logs' 'Search Console AI' 'Bing AI Performance' 'referrals' > geo-audit.txtWrites audit control headers to file.
printf '%s\n' 'bot,purpose,robots,waf,ip_verified,last_seen' 'OAI-SearchBot,search,allow,allow,yes,' 'GPTBot,training,policy,policy,yes,' > bot-matrix.csvBot policy matrix template is created
printf '%s\n' 'date,url,change,hypothesis,owner,expected_metric' > geo-change-log.csvCreates a CSV to save content and technical changes.
printf '%s\n' 'platform,prompt,date,mention,citation,cited_url,accuracy' > geo-baseline.csvInitial prompt/citation measurement file is created.
printf '%s\n' 'platform,prompt,competitor,cited_url,content_type,evidence_type' > competitor-citations.csvCreates a template to save rival citation formats.
printf '%s\n' 'day_range,workstream,task,kpi,status,owner' > geo-90-day-plan.csvCreates CSV headers for the 90-day application schedule.
First change the contents, then predict the old state.Failed to retrieve the application's dated prompt, citation, impression, and referral baseline.Citation doubled, GEO success guaranteedCase report limited to sample, period, platform, change, and external factors.Publish the first month with 500 AI contentTechnical base + 2–3 pilot topic set + controlled scaling after measurementOnly positive result is sharedAlso document failed hypotheses, incorrect citations and limitations1–30 GÜN
- Teknik crawl, index, robots ve WAF denetimi
- Search Console ve Bing AI Performance baseline
- Prompt, marka ve rakip citation havuzu
- Entity ve schema tutarlılık fixleri
31–60 GÜN
- Özday test, veri ve vaka içerikleri
- Kritik sayfalarda iddia–kanıt–kaynak düzeni
- Konu ve niyet boşluklarının pilot içerikleri
- OAI-SearchBot, Bingbot ve PerplexityBot log takibi
61–90 GÜN
- AI impression, citation, referral ve conversion karşılaştırması
- Yanlış/eksik marka cevaplarının kaydı
- Kazanan içerik formatlarının kontrollü ölçeklenmesi
- Failed hipotezlerin kapatılması ve yeni dönem planıTechnical access, measurement infrastructure, and entity baseline are prepared.
Original content and existing page updates are applied.
Conversion comparison, referral, and conversion analysis are performed.
No. Technical feasibility, access, content quality, and measurement can be improved; citation and AI response depend on the dynamic systems of the platforms.
No. Crawl, index, canonical, content quality, and site reliability are the foundation of GEO work.
No. It is a community suggestion; Google Search explicitly states that it does not use it as a special visibility signal.
There is no special schema for Google AI features. Supported structured data must be used in a manner compatible with visible content.
No. Bot access only provides discovery and retrieval permission; source selection is not guaranteed.
AI impression, mention, citation, cited URL, referral, assisted conversion, and answer accuracy should be measured together.
There is no fixed duration. Crawl refresh, platform scope, content change, and user request vary accordingly.
We audit bot access, content, entity, citation and measurement processes for Google AI, ChatGPT Search, Bing Copilot and Perplexity. We do not guarantee exact citation or ranking.