How to Run Google Ads? What Should My Website Be Like? What Should I Pay Attention To?

If you want to attract customers to your website with Google Ads, the most effective tool of digital advertising, it is not enough to just advertise; your website must also be compatible with Google Ads. If you are wondering "How to run Google Ads, what should the website be like, what should I add?", here is a step-by-step comprehensive guide.

1. How to Run Google Ads?

Open a Google Ads account.
Determine your target audience (age, location, gender, etc.).
Choose a campaign type (search network, display network, YouTube, etc.).
Determine keywords.
Prepare ad text and headlines.
Set budget and bidding strategy.
Publish ads and monitor performance.

2. What Should Your Website Be Like?

To get the maximum benefit from Google Ads, your website should also be optimized for ads:

Load quickly (under 3 seconds)
Be mobile-friendly (responsive design)
Have an SSL Certificate (HTTPS)
Have Call-to-Action Areas (call now, get a quote, contact us, etc.)
Have SEO-friendly titles and content
Have easy navigation and a clear menu structure

3. What Should You Add to Your Site?

Detailed Service Pages
Frequently Asked Questions (FAQ) section
Blog / News section (critical for SEO)
Live support or WhatsApp line
About Us and references page
Online form or reservation system
Map and directions integration

Pages That Should Be on Your Website with Categorical Examples

1. Dentist (Example: Dentlifes)

Orthodontics
Periodontology
Conservative Dental Treatment
Prosthetic Dental Treatment
Surgical Procedures
Digital Smile Design
Teeth Whitening (Bleaching)
Implant Treatment
Pedodontics (Children's Dentistry)
Zirconium Crown

2. Beauty Center

Skin Care
Laser Hair Removal
Hair Transplantation
Weight Loss Treatments
Medical Aesthetics

3. Lawyer Website

Divorce Cases
Criminal Law
Compensation Cases
Enforcement and Bankruptcy Law
Real Estate Law

4. Real Estate Consultancy

Apartments for Sale
Apartments for Rent
Commercial Properties
Project Presentations
Mortgage Consulting

5. Restaurant / Cafe

Online Reservation
Menu Pages
Special Campaigns
Branch Information
Gallery

6. Hotel / Pension

Room Introduction Pages
Online Reservation System
Campaigns and Packages
Places to Visit
Guest Reviews

7. Clinic / Hospital

Specialty Areas
Doctor Profiles
Services
Appointment System
Patient Information

8. School / College

Kindergarten, Primary School, High School Programs
Education Staff
Events
Online Registration Form
Alumni Association

9. Software / IT Company

Software Services
Mobile Application Development
Web Design
Data Security Services
Support and Maintenance Agreements

10. Education and Consulting

Training Programs
Individual Consulting
Corporate Trainings
Seminars and Webinars
Blog / Article Publications

Conclusion:

To run successful ads with Google Ads and really get conversions, you need a professionally optimized website, not an ordinary one.

Especially sites with rich content that offer sector-specific services such as Dentlifes perform much more successfully in Google Ads. If you create the most suitable structure for your target audience and support your ads, you can both use your advertising budget more efficiently and increase your sales.