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A 35-second video may be rejected because it exceeds the selected format limit, not because the file is damaged. Bumper ads are limited to 6 seconds, auction non-skippable ads cannot exceed 30 seconds, and skippable in-stream ads have no maximum length although shorter videos are usually more practical. Vertical videos under 60 seconds are recommended for Shorts.
Google Ads settings vary by objective, ad format, device and placement. Classify the format before changing the campaign.
The auction non-skippable format may be enforcing the 30-second limit.
A horizontal-only asset or unsafe text placement can cause poor rendering.
Captions, on-screen copy and visual storytelling are missing.
The opening lacks a clear value proposition or call to action.
Do not force one size or campaign type onto every objective. Evaluate intent, creative and measurement together.
Bumper, non-skippable, skippable and Shorts formats apply different length rules.
A 16:9-only asset performs poorly or gets cropped in vertical and square inventory.
Unsupported encoding, audio issues or an unprocessed YouTube upload can delay eligibility.
Users may skip before the brand, problem and offer become clear.
Validate the objective, assets, conversion action and serving status at every stage. Optimize only after enough data is available.
Match reach, views or conversions with the appropriate video campaign and ad format.
Create 1920×1080 horizontal, 1080×1920 vertical and 1080×1080 square versions.
Use 6 seconds for bumper, 15–30 seconds for a concise message and skippable delivery for 35 seconds or longer.
Show the brand, primary benefit and strongest visual immediately.
Keep critical text away from edges and preserve the message for muted viewing.
Inspect mobile, desktop and TV previews, then verify the final URL and ad copy.
Adapt these values to your campaign, brand and conversion goal.
Size: 1920x1080 Ratio: 16:9 Format: MP4 Video: H.264 Audio: AAC FPS: 25 or 30
Size: 1080x1920 Ratio: 9:16 Recommended length: 15-60 seconds Text: Center safe area Captions: Enabled
Format: Skippable in-stream Brand: 0-3 seconds Offer: 3-10 seconds Proof: 10-25 seconds CTA: Final 10 seconds
Total: 6 seconds One message One product or benefit Large logo One CTA Fast ending
Google Ads interfaces, campaign names, features and enforcement can change. Check current account notices and official Google documentation before launch.
Yes, in a compatible format such as skippable in-stream. It can be rejected in auction non-skippable inventory because that format cannot exceed 30 seconds.
A bumper ad is up to 6 seconds and cannot be skipped.
Use 9:16 at 1080×1920 for the strongest mobile experience.
Length, encoding, YouTube processing, policy, access permissions or the selected campaign subtype can all cause rejection.
Official format, placement and length guidance for YouTube video ads.
Policy limits for non-skippable and other video formats.
Aspect ratios, resolutions, text assets and campaign-specific recommendations.
Central specifications guide for image and video assets.
Campaign type, creative, landing page and conversion measurement need to work together for useful performance.
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