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Asset-based campaigns need a complete set rather than one banner. The core ratios are landscape 1.91:1, square 1:1 and portrait 4:5. Performance Max image assets should be JPG or PNG, no larger than 5 MB, with important content inside the center 80 percent safe area.
Google Ads settings vary by objective, ad format, device and placement. Classify the format before changing the campaign.
The product, face or text may be too close to the edges.
A required landscape, square or portrait asset may be missing.
Long text becomes too small on mobile inventory.
Low resolution, the wrong ratio or excessive transparent padding can cause this.
Do not force one size or campaign type onto every objective. Evaluate intent, creative and measurement together.
Google has fewer combinations and cannot fill all eligible inventory.
Automated cropping can remove products, faces, prices or logos.
Resized copies do not provide meaningful creative variety.
Quality and policy checks may limit eligibility or performance.
Validate the objective, assets, conversion action and serving status at every stage. Optimize only after enough data is available.
List landscape, square, portrait, square logo, landscape logo and three video ratios.
Show the product or service clearly and place longer copy in text asset fields.
Keep faces, logos, prices and the main message inside the center 80 percent.
Produce product, use-case, social-proof and brand-led scenes.
Use high-quality JPG for photography and PNG for transparent logos.
Review every ratio across mobile, desktop and multiple placements.
Adapt these values to your campaign, brand and conversion goal.
Landscape: 1200x628, 1.91:1 Square: 1200x1200, 1:1 Portrait: 960x1200, 4:5 Format: JPG or PNG File: Maximum 5 MB
Square logo: 1200x1200, 1:1 Landscape logo: 1200x300, 4:1 Background: Transparent or simple Padding: Balanced Test: Readable at small size
Landscape: 1920x1080, 16:9 Portrait: 1080x1920, 9:16 Square: 1080x1080, 1:1 Format: MP4 H.264 Audio: AAC
Short headline: Up to 30 characters Long headline: Up to 90 characters Description: Up to 90 characters CTA: One concise action Business name: Match the brand
Google Ads interfaces, campaign names, features and enforcement can change. Check current account notices and official Google documentation before launch.
1200×628 landscape and 1200×1200 square are the most common foundation. Portrait 4:5 and vertical video improve mobile coverage.
Google lists a maximum of 5 MB for JPG or PNG Performance Max image assets.
Usually not. Use headlines and descriptions for longer copy so the image remains readable in small placements.
It provides technical coverage but not creative diversity. Different scenes, messages and product angles are stronger.
Common image, logo, text and video dimensions by campaign type.
JPG/PNG, 5 MB maximum, safe area and ratio requirements.
Horizontal, vertical and square video resolutions plus text assets.
Image quality, asset variety and combination-based creative guidance.
Campaign type, creative, landing page and conversion measurement need to work together for useful performance.
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