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A disapproved ad cannot serve. The issue may be in the ad, asset, domain, landing page, payment information, business transparency or site security. Read the exact policy label, fix the affected layer and then request review with the appropriate appeal reason.
Google Ads settings vary by objective, ad format, device and placement. Classify the format before changing the campaign.
A policy label blocks the ad, asset or destination.
Malware, injected code, redirects or unsafe third-party resources may be detected.
Pricing, identity, guarantees or results may not be verifiable.
The ad can serve only in restricted locations, ages, devices or certified categories.
Do not force one size or campaign type onto every objective. Evaluate intent, creative and measurement together.
The violation remains and unsuccessful appeal limits are consumed.
The actual issue may be the landing page, domain, checkout or malicious resource.
Redirect chains or a different business identity can reduce trust.
Guaranteed outcomes, cheapest claims or sensitive-sector promises need clear support.
Validate the objective, assets, conversion action and serving status at every stage. Optimize only after enough data is available.
Add Policy details to Ads or Assets and record the exact label.
Separate ad copy, image, video, domain, landing page and account verification issues.
Check HTTPS, mobile access, malware, hidden redirects, broken forms and downloads.
Make business name, contact, pricing, refund, privacy and terms visible.
Select made changes to comply after a fix, or dispute the decision when you believe it is incorrect.
Review appeal history, status and results without repeatedly submitting the same appeal.
Adapt these values to your campaign, brand and conversion goal.
No excessive punctuation No misleading capitalization Correct brand name Working final URL Matching visible domain No prohibited product language
Valid HTTPS Mobile page works Contact information visible Price and conditions clear Privacy policy available No malicious redirects
Scan server files Review external JavaScript Remove unauthorized administrators Update software and plugins Clear caches Check Search Console security issues
Policy label recorded Fix verified Affected scope selected Correct appeal reason chosen No duplicate appeal submitted Result tracked in Policy Manager
Google Ads interfaces, campaign names, features and enforcement can change. Check current account notices and official Google documentation before launch.
Timing varies by policy and account. Policy Manager shows the current status; repeated appeals do not accelerate review.
No. The same underlying violation can be detected again. Fix the root cause first.
Google currently states a limit of three unsuccessful appeals per ad before support may be required.
The ad is not fully disapproved but can serve only under policy-based location, age, device or audience restrictions.
Find policy reasons, fix ads, appeal decisions and track Policy Manager status.
Disapproval, limited eligibility and account suspension enforcement.
Appeal submission and review-status workflow.
Central policy categories for prohibited content, restricted products, editorial and destination requirements.
Campaign type, creative, landing page and conversion measurement need to work together for useful performance.
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