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Meta Ad Policies

Why Was My Meta Ad Rejected and How Do I Appeal?

Meta ad review does not only look at visuals and text; it also evaluates the landing page, target URL, product category, and user-oriented statements. Personal characteristics, assuming language, misleading claims, before/after images, or incorrect special category selection can lead to ad rejection.

Ad RejectedPersonal AttributesSpecial Ad CategoryLanding PageReview
Ads Diagnostics
Ad rejected
In review
Personal attributes
Unacceptable business practices
Special Ad Category required
01Save the platform message verbatim
02Separate account, advertising, payment and site layer
03Make actual correction according to official policy
04Apply evidentiary review and verification
01
Safe approach

My Meta Ad Was Rejected How to analyze?

Meta ad review does not only look at visuals and text; it also evaluates the landing page, target URL, product category, and user-oriented statements. Personal characteristics, assuming language, misleading claims, before/after images, or incorrect special category selection can lead to ad rejection.

01

Identify the right asset

Identify whether the problem is account, campaign, ad, pixel, payment profile or landing page.

02

Read policy reason

Instead of a general warning, rely on the platform's Policy, Diagnostics or Account Quality detail.

03

Make the real correction

Permanently fix site, payment, business, event and advertising content instead of account opening tricks.

04

verify with evidence

Verify the result with HTTP tests, Tag Assistant, Pixel Helper, screenshots and official documentation.

Do not repeatedly publish the same declined creative with minor changes.

02
Live problem dictionary

Platform messages, reasons and first safe transaction

01kritik

Ad rejected

Meaning: Ad serving is not allowed.

Possible cause: Text, image, video, target or category violation.

02warning

Personal attributes

Meaning: Text assumes the user's personal property.

Possible cause: Health, age, income, or identity statements.

03kritik

Unacceptable business practices

Meaning: Bidder or business is not considered trustworthy.

Possible cause: Misleading price, result, subscription, or transparency.

04warning

Special Ad Category required

Meaning: A category such as housing, employment, credit/finance, or policy may be required.

Possible cause: Incorrect campaign category.

05warning

Non-functional landing page

Meaning: The target page is not working or not matching.

Possible cause: 404, slowness, login requirement, or mobile error.

06warning

Before-and-after imagery

Meaning: Image shows sensitive or unrealistic results.

Possible cause: Health, aesthetic, or weight ads.

07warning

Copyright or trademark

Meaning: Content is bound by third-party rights.

Possible cause: Unauthorized logo, music, or image.

08bilgi

In review

Meaning: The ad is being evaluated.

Possible cause: New or edited ad.

No records matching this expression were found.

03
Copiable technical controls

Landing page, tag, payment and review tests

Landing page access

curl -sS -A 'facebookexternalhit/1.1' -o /dev/null -w 'HTTP:%{http_code} Final:%{url_effective} TTFB:%{time_starttransfer}\n' -L https://example.com/landing

Meta crawler user-agent accesses the target for testing.

Open Graph verileri

curl -sL https://example.com/landing | grep -iE 'og:title|og:description|og:image|canonical' | head -n 30

Displays sharing and target page meta data.

Policy language scan

curl -sL https://example.com/landing | grep -iE 'guarantee|absolute|yours|your illness|your debt|weighty|you will be wealthy|result guarantee' | head -n 40

Helps to examine personal attributes or exact result expressions.

Mobile target test

curl -sS -A 'Mozilla/5.0 (iPhone; CPU iPhone OS 17_0 like Mac OS X)' -o /dev/null -w 'HTTP:%{http_code} Final:%{url_effective}\n' -L https://example.com/landing

Checks if the mobile user is redirected to a different or broken page.

Domain transparency

for p in hakkimizda iletisim gizlilik iade-kosullari; do curl -s -o /dev/null -w "$p:%{http_code}\n" https://example.com/$p; done

Checks basic business and policy pages.

Review notu

echo 'Reddedilen politika | Reklam öğesi | Structurelan editing | Landing page değişikliği | Kanıt | Reviewme talebi'

Meta redefines the request for a review.

04
Application by infrastructure

WordPress, custom PHP and WISECP controls

WordPress

The ad target may appear broken to the crawler due to cache, popup, age verification, or security plugin.

  • Verify that the popup content has not been closed.
  • Do not block Meta crawler in security plugins.
  • Test your mobile landing page.

Custom PHP / MVC

User or referrer-based aggressive personalization policy may pose a risk.

  • Do not show different prices based on referrer.
  • Support form and inquiries with visible conditions.
  • Do not place the target page behind a login.

WISECP / Product Advertisements

Script features and prices must be realistic and verifiable.

  • Explain demo screen as real product.
  • Clearly state the license and support terms.
  • Do not use your rival's brand logos without permission.
Policy and account risk

Absolutely don't

  • Do not repeatedly publish the same declined creative with minor changes.
  • Do not imply that you know the user's health, debt, age, or identity characteristics.
  • Don't force the policy with before/after or guaranteed result images.
  • Do not make the landing page violate the rules again after inspection.
Post-procedure check

Verify the solution

  • Ad text does not assume personal characteristics.
  • Image/video and landing page are the same, showing a transparent offer.
  • The required special ad category was selected correctly.
  • After review, the ad status changed to Active.
05
Internal SEO content set

Related advertising and Ads solutions

06
primary sources

Official help and policy pages of the platforms

07
Frequently asked questions

My Meta Ad Was Rejected Curiosities about

How Long Does It Take to Resolve the Meta Ad Rejection Issue?

The review period, reason for policy, and the time for the correction made vary.

Opening a new ad account, is that a solution?

No. To exceed the current limit, creating a new account or a different business may lead to restrictions on related accounts.

What should be done before sending an appeal?

Policy reason, affected entity, landing page, payment, business verification, and security gaps must be completely fixed; evidence must be prepared.

Does the WordPress plugin automatically solve the ad issue?

No. Plugin label or feed setup provides; policy, account, payment, and real user flow should also be analyzed.

Can the Pixel be used with the Conversions API?

Yes. If the same event is sent by both browser and server, deduplication should be applied with the same event_name and event_id.

Can a guarantee be given for the advertisement platform?

No. No agency or software platform approval, account opening, display, or sales guarantee can be provided.

Does this guide replace official support?

No. It provides technical and policy preparation; appeals, reviews, and account decisions are made by the relevant advertising platform.

EKA SOFTWARE AND INFORMATION SYSTEMS

Let's examine your ad account with policy, measurement and landing page layers.

We prepare solutions for Google Ads, Meta Ads, YouTube, Merchant Center, GTM and Pixel problems with official policy and real technical data, without giving any guarantee.

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