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Ad serving limit is Google's reduction of ad serving while evaluating traffic quality. Self-clicks, incentivized clicks, purchased traffic, accidental clicks, bots, or suspicious traffic spikes may increase the risk. No guarantee can be given for the departure date.
Turkey (Turkish)
Germany (German)
Worldwide (English)
Ad serving is currently limited
Account being assessed
Invalid traffic concerns
Limited ad serving began on
Policy Center: No actions requiredAd serving limit is Google's reduction of ad serving while evaluating traffic quality. Self-clicks, incentivized clicks, purchased traffic, accidental clicks, bots, or suspicious traffic spikes may increase the risk. No guarantee can be given for the departure date.
Record the error text, date, site, publisher ID and payment account with a screenshot.
Check code, crawler access, ads.txt, CSP, ad space and HTTP responses.
Don't treat a content/policy issue and an invalid traffic or payment issue as the same solution.
Instead of repeated applications, eliminate the root cause and establish a monitoring and protection system.
Do not click on your own ad or ads through team/family.
Meaning: Google is evaluating traffic quality.
Possible cause: New account or abnormal traffic.
Meaning: Invalid interaction possibility detected.
Possible cause: Bot, incentive, self-click or bad source
Meaning: Traffic increased unusually quickly.
Possible cause: Social viral, bot or purchased traffic.
Meaning: Click rate is unusually high.
Possible cause: Incorrect placement or bot interaction.
Meaning: Ads Are Displayed Near Navigation or Buttons.
Possible cause: Mobile layout or sticky area.
Meaning: Purchased visitors are spoiling the ad quality.
Possible cause: Affordable push/pop/referral campaign.
Meaning: Automatic traffic view or click is being created.
Possible cause: Scraper, proxy, or bot network.
Meaning: Google restored the normal presentation after evaluation.
Possible cause: Traffic quality has improved.
No records matching this expression were found.
awk '{print $1}' access.log | sort | uniq -c | sort -nr | head -n 30Lists the IP addresses with the most requests.
awk -F'"' '{print $6}' access.log | sort | uniq -c | sort -nr | head -n 30Show the most frequent user-agent values
awk -F'"' '{print $4}' access.log | sort | uniq -c | sort -nr | head -n 40Lists the most intense traffic sources.
awk '{print substr($4,2,14)}' access.log | sort | uniq -c | sort -nr | head -n 30Helps to find sudden hourly traffic bursts
grep -Ei 'bot|crawler|spider|headless|python-requests|curl|wget' access.log | tail -n 100Bot and automation user-agent examples are shown
grep -RniE 'adsbygoogle|data-ad-slot' . --include='*.php' --include='*.html' | head -n 100Code finds the underlying ad placements.
Click to see if the ad is runningTest with rendering and console/network; click on adAffordable pop-under traffic sustainedStop the source, analyze quality with Analytics and server logs.Ad above the menu button.Open visual space between navigation and ads.Report that it will definitely be resolved within 3 daysApply permanent traffic and settlement adjustments without a fixed durationThe source/medium, country, device, landing page, and engagement breakdowns should be examined.
Bot, ASN and rate-limit controls can automatically reduce traffic
Natural placements that do not mislead the user interaction should be used.
No. Technical and policy issues can be resolved, but approval, ad presentation, payment, or account decisions are the responsibility of Google.
No. Google Ads is for advertisers; AdSense is for publishers to display ads on their sites and earn revenue.
No. Google account password, 2FA code, PIN, and bank/finance documents should not be shared with third parties.
Generally no. The issue is not resolved, and repeated applications, investigations, or API operations are not beneficial.
The panel and policy are the same; however, the template, cache, CSP, and document root application differ.
Publishers closed due to invalid traffic or policy should not try to circumvent the decision by opening a new account.
Site auditing, code implementation, traffic/log analysis, policy correction, and official application preparation may be provided; result guarantee cannot be given.
We technically audit site approval, ads.txt, ad failure, invalid traffic, objection, PIN, payment and tax processes. We do not guarantee final approval, account opening or earnings.